Francesca Rulli
CEO Process Factory and Ympact Società Benefit | Founder 4sustainability®
A few words about me
“People often define me as a sustainability expert and if others say so, I prefer. I was born in Florence, where I’m lucky enough to continue living and working, where I have before my eyes every day the wonders of a nature to be preserved and those of human genius and creativity…
Florence is my city and the world my dimension: the opportunity to travel and know other places and meet people to learn from is what makes me really happy and a better person, I think.
I have always been interested in the environment and human rights issues, and over time this interest has become a passion and the passion a business. Process Factory was born this way and it’s been fifteen years now. In 2013 it was the turn of 4sustainability, the implementation system and assurance mark that measures the sustainability performance of the fashion & luxury supply chain.
Beyond the profession, sustainability is important to me above all for its cultural value. I believe my commitment as a teacher and disseminator of sustainability issues comes from this feeling, from the idea that certain principles should guide our steps every day.
Same thing for the book Aware Fashionistas. Vademecum of sustainable fashion (Dario Flaccovio Editore): I appeal to consumers, as well as to the production supply chain, because I entrust my dreams of a better world to this synergy: summed together, the behaviors of each of us, the choices and investments we do, the people we decide to ally with to fight our battles… make the impossible possible”.
FRANCESCA RULLI
Fashionisti consapevoli
Vademecum della moda sostenibile
Preface by Matteo Marzotto
Matteo Ward 2nd
Live with 4sustainability practically debuted with him: it was 2020 and among the very first guests on the program Matteo Ward already shone with credibility, commitment and communicative verve. We meet him again three years later to hear from his voice the story of Junk. Full Closets, the series produced by Will Media and Sky in which he documents with sensitivity and balance the impacts of the fashion industry on people and the environment.
How can a documentary like Junk help consumers grow in awareness? And what levers can brands act on to educate consumers about sustainability? Watch the episode of live with 4sustainability and give us your answer, too, if you want!